“Most of us go through life on autopilot. New day...same routine. This guy beamed a 'live action hero' into his living room for 31 days to shake up his life. Sometimes you have to have the guts to do something radical to get results.”
— Dolvett Quince,
Health and Fitness Trainers, The Biggest Loser
Jesse Itzler has a knack for getting his foot in the door first...and then figuring the rest out later. A serial entrepreneur he has opened many doors across completely different industries leading to a wildly successful, entertaining and unconventional life. His normal has always been abnormal. He brazenly pretended to be established hip-hop artist Dana Dane (he's black, Jesse is white, -minor detail) to secure a meeting with a studio head - and it led to a record deal. He convinced the powers that be at NetJets to sit with him and his partner for a 15 minute meeting-that led to Marquis Jet, the worlds largest private jet card company. And, to get the attention of the beautiful founder of Spanx he sincerely offered to run a 100-mile race wearing Spanx - he ended up marrying her.
His life has been about being bold and risky. And it’s brought him plenty of rewards.
So, when Jesse found his daily life drifting towards cruise control, he hired a rather unconventional trainer to get him off auto-pilot; an accomplished Navy SEAL widely considered to be “the toughest man on the planet!”. But he didn't just hire him, he asked him to move in with him and his family.
LIVING WITH A SEAL is like the Fresh Prince of Bel-Air...meets Rambo. Jesse is about as easy-going as you can get. SEAL is...not. He even shows up at Jesse’s apartment with a backpack that turns into an inflatable raft just in case the Itzler family ever has to escape Manhattan by crossing the Hudson River.
Jesse and SEAL’s escapades soon produce a great friendship, and by the time SEAL leaves, Jesse is in the best shape of his life, but he gains much more than muscle. At turns hilarious and inspiring, LIVING WITH A SEAL ultimately shows you the enormous benefits that happen when you are willing to step out of your comfort zone and get uncomfortable.